BENEFITS OF USING PPC ADVERTISING MODEL Where the advertisers pays a fee for any click that is done by the customer to an advert, the internet marketing model is referred as the PPC. The model is normally used to buy a visit to the site at a budget. The idea is meant to generate interest and measure attention of any advert that has being place. In order to boost traffic to the site, you can use the two options of SEO and PPC. Further to that, the PPC has two types that can be used that is flat or bid based PPC to cost the adverts There are many gains that are associated with PPC form of internet marketing .This includes one, achievement of business goals that may include a wide exposure to the brand which may lead to getting more clients both existing and new one. Further ecommerce sale may even be possible and if the campaign was to run concerts it may lead to more concert entries, newsletter sign ups and even it’s possible to push for apps down load that may encourage visibility to company products and services. With PPC approach, the efforts are easily measurable and track able through AdWords tools in combination with Google analytics. PPC enables to see high level performance details including impressions, clicks, and advertisements. Statistics are available showing how the advert are performing, the traffic that is generated and how the results are matching the budget. With PPC most work is done through the platform from research campaign build up to writing ads. As compared to other channels of communication like emails and social sites, you have the advantage of targeting new people other than the normal customers. Since it’s possible to do a quick entry by use of optimization and measure the results almost instantly it therefore an ideal method to use for marketing. PPC allows a lot of flexibility because if upon checking the results you are not satisfied, then you can stop the advert as you strategize on the best target audience to reach to. More so, with PPC you are able to start small and scale up the budget if the results are positive as compared with other channels where, making such changes may be a great deal. With many advantages that comes with PPC like a wealth of data, it’s possible to know the number of clicks , impressions and data conversation besides tracking where the customers are that you intend to target. The information is helpful in with SEO strategy and content marketing efforts that can be relied upon to make informed decision that are guided by facts and not mere assumptions.What Has Changed Recently With Resources?